A future-facing event, one system
SuperAI is a global conference bringing together researchers, founders, investors, and industry leaders to explore the future of artificial intelligence.
For the Singapore edition, the goal was to translate SuperAI's positioning as a future-facing, global AI event into a cohesive design system that worked seamlessly across digital platforms and physical environments. The challenge was not just visual impact, but consistency and clarity at scale.
Digital usability, physical immersion
Designing for SuperAI required aligning a wide range of touchpoints into a single, recognisable experience:
How do we create a unified design system that elevates the brand while supporting both digital usability and physical immersion?
I worked on graphic content and design for the event: key visuals, on-site graphics and the design details across stage, wayfinding and sponsor surfaces, alongside the teams running the conference.
One brand, from stage to screen
The NEXT hackathon and Genesis startup competition sub-brands extended the same system into the developer and startup communities.
The live site carries the same system: one identity across the event, its speakers and its agenda.
