01 · Boarding
The jewellery deserved better
Sofia Ferreira creates handcrafted contemporary jewellery in Porto - pieces that live on light, proportion, and restraint. Her online presence was working against all three: cluttered templates, heavy imagery, a checkout that felt like paperwork. The jewellery deserved better.
02 · En route
Borrowed from print catalogues
Custom Shopify theme built around generous whitespace and large-scale photography
Editorial product storytelling - each piece framed by material and process
A checkout reduced to the minimum possible friction
Typography and grid borrowed from print catalogues, not ecommerce defaults
03 · Arrival
The craftsmanship leads
The store is live at sofia-ferreira.com - clean, fast, and unmistakably hers. The craftsmanship leads; the interface stays out of the way. Exactly how an atelier should sell online.
3.1–3.3 Homepage, collection and product page, shown on phone mockups.