70 Digital Shops · Diogo Melo

01 · Boarding

A point of sale for a whole region

An interactive point-of-sale concept for the North of Portugal: shop windows, kiosks and screens carrying the region's offer as one coherent network.

Led the whole project: product, UX/UI and every interactive piece across the network of 70 digital shops.

1.1Porto e Norte tourism counter with staff and interactive screens.

02 · En route

Apps made for the space

Interactive applications were created exclusively for the project: a multitouch table, augmented reality, an interactive path and a game promoting the Red Bull Air Race in Porto, among others.

2.1Multitouch table in use at the airport.

The concept was demonstrated to press and partners as the network rolled out across the region.

2.2Visitors browsing digital photography on a multitouch table.

2.3Interactive screen demonstrated to a TV news crew.

2.4Interactive table presented to a group of visitors.

03 · Flagship stop A Transfer · Airport

The first stop for every arrival

3.1Tourism Interactive Store, Francisco Sá Carneiro Airport, arrivals hall.

The network's most visible location: an interactive store on floor 0 of Porto Airport, next to arrivals. For most travellers, it was the region's first word.

04 · Arrival

Seventy shops, one system

Seventy interactive shops, one system: the same interaction model and content, from the airport counter to the last kiosk in the region.

4.1Visitors and staff at a modern Porto e Norte tourism desk.